Rumor: Google to acquire Feedburner
Google: ” All your posts are belong to us, even RSS feeds”
Rumor has it that Google is set to acquire Feedburner. This does look like a sound business judgment when you look at google serving up its adsense ads into the millions of RSS feeds that currently use Feedburner.
I have just heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market. The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.
If true this deal makes a lot of sense for both parties. Today many of us predominately read blogs via our RSS readers and thus never actually visit the original blog source and/or see the sites supporting adverts.
So RSS has effectively eliminated the potential value of AdSense and DoubleClick because the majority of people never view them. This is already hurting publishers who rely heavily on the income generated by people watching or clicking on adverts.
via Vecosys.com
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