Google sued over Adwords trademark infringement
So, any guesses how far will this lawsuit go? I’m guessing Google will just find some pocket change (relatively) to offer for a settlement and voila, case closed.
A judge on Friday set a November date to pick jurors for a US civil trial focused on whether Google violates other companies’ trademarks with its hugely lucrative online advertising platform.
American Blind & Wallpaper Factory Inc. (ABWF) accuses Google of infringing on its trademarks by including them among Internet search terms that trigger displays of ads from competitors. The lawsuit is a potentially precedent-setting attack on Google’s incredibly profitable “Adwords” software program that the Mountain View, California-based company uses to target Internet users with online ads.
In a recent filing with the US Securities and Exchange Commission, Google credits its Adwords platform with accounting for 98 percent of annual revenues, which topped 10.6 billion dollars last year. A US federal court judge in April denied a motion by Google to dismiss the case. Google litigation counsel Catherine Lacavera said Friday that the company was confident ABWF “will be unable to prove” their claims at trial.
via inquirer.net
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