How to do your blog’s advertising rate card
You set up a blog and it , surprise!, becomes successful. Adsense revenues are up and now even advertisers take notice. The problem is, you do not know how to handle advertising inquiries for your blog. You have no idea how much a particular ad size or location will cost and how to do an advertising campaign.
What is a Rate Card? It is basically a list containing pricing, and in some cases descriptions, of all currently available ad products and packages. A rate card lists the breakdown of the banner advertising charges at a website providing banner advertising.
Here is a good article by Yuga on how to prepare your advertising rate card for your potential advertisers.
It’s a rate card so don’t forget about the pricing scheme. Provide several ways for advertisers to put ads on your blog. This could be int he form of varying banner sizes, link placements, advertorial text messages or paid reviews, depending on which advertising set-up you’re comfortable doing for your blog. Also include the minimum terms (mine is quarterly), modes of payment (cheques, credit card, Paypal, bank wires, etc) and maybe discounts for long term-arrangements and ad blast (advertiser buys all available ad inventory).
A screenshot of the various ad placement over your site layout would give the advertiser a good view of where their ads would show up before they start the campaign.
One of the most common questions I encounter is “how much should I charge?” That’s a very tricky question but here’s how I compute for mine:
More via Yugatech
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