Adwords

Google introduces Ad Planner

Google finally introduces it’s Ad Planner application. You will need to apply and fill up some information and wait till a Google representative contacts you about your application.
If you’re a media planner at an ad agency, you know that planning an online display buy can be challenging, particularly in scaling your campaign’s reach while keeping [...]

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Google sued over Adwords trademark infringement

So, any guesses how far will this lawsuit go? I’m guessing Google will just find some pocket change (relatively) to offer for a settlement and voila, case closed.
A judge on Friday set a November date to pick jurors for a US civil trial focused on whether Google violates other companies’ trademarks with its hugely lucrative [...]

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